Humour, creativity and cognition in professional comedians

These projects investigate the relationship between humour, creativity, and cognition in both humans and artificial intelligence. We study how divergent thinking supports humour production in comedians and creative professionals, how moral judgment interacts with humour and cognitive flexibility, and whether AI shows activation patterns comparable to those of the human brain during humour generation.

These projects are carried out in collaboration with Prof. Dr. Ori Amir (University of Ho Chi Minh City, Vietnam), Dr. Luca Bischetti (University of Pavia, Italy), Dr. Marta Calbi (University of Milan, Italy), Prof. Dr. Corrado Sinigaglia (University of Milan), Dr. Marco Giacola (University of L’Aquila, Italy), and the “Osservatorio Feldman,” an Italian association dedicated to the study and promotion of humour and humour culture

This project aims to assess the interaction between divergent thinking and humour production in professional comedians and creative professionals. This project enables an in-depth analysis of the connection between creativity and the ability to produce humour.

This project explores how moral judgment and humour interact in professional comedians. It aims to shed light on the links between flexibility, empathy, and the creative use of humour.

This study investigates whether artificial intelligence (AI) engages in processes similar to those observed in the human brain when generating humour.

We compare AI activation patterns with neural responses associated with humour production.